If you are on a mission to create interest in your photography and perhaps attract clients, one of the most important and effective things you can do for yourself is to have a portfolio.
Creating a portfolio is, in theory, incredibly simple everything is drag-n-drop now, so all you have to do is fill in all the spaces on a template and youre all set.
But creating agood portfolioisnt quite that effortless.
Follow the ideas below to learn how to create a photography portfolio that will have the desired effect on all who view it.
The theme of your portfolio will vary according to whose attention youre trying to get. Whether youre looking to bring in more portrait clients, applying for a job or entering an art program, you must cater to a specific audience.
It wouldnt make any sense to show your street photography to someone who is interested in your portraits, or your food photos to someone interested in decorating their dentist office.
Furthermore, knowing your audience isnt limited to knowing what type of content to provide (portraits, photojournalism, architecture, etc.); you also need to consider what medium to use print or digital. Well discuss this later on.
Im not referring to post-processing. This is about going through your work and choosing the absolute best images to include in your portfolio.
This stage, perhaps the most difficult stage in creating a portfolio, will require two things from you: lots of time and brutal honesty.
Theediting phaseisnt something you should rush through, especially if youve got a lot of photos. The more photos you have, the more time it will take you to sift through them and pull out the real gems.
Dont compromise or take shortcuts. Be honest with yourself be able to recognize the difference between a photo you like and a photo thats worthy of your portfolio. Once you feel youre done with this part, youre not. Take a day or two away and return with fresh eyes.
If youre having difficulty being objective (something thats particularly hard to do when looking at your own work), dont hesitate to get a trustworthy friend involved.
The final number of photos you include in your portfolio will depend on who youre showing to, but you generally need no more than 20 images. If youre showing your work to a client/gallery/agency that asks to see a specific number of photos, then provide them with that exact amount.
While digital is most convenient and perfect for something like winning over clients for portrait shoots, there are occasions that will call for you to produce a printed portfolio. A website is a great selling tool and gives a potential client or agency a first impression of your work, but a printed collection provides gravitas.
An online portfolio is a must-have these days. Some people might use asocial media platformas a portfolio, but nothing beats having your own website. It doesnt need to be anything fancy or visually elaborate in fact, simpler is better.
Your online portfolio design should be clean, easy to navigate and quick to load (avoid Flash).
If you decide to put together a print version of your portfolio (and I think you should) you have a couple offeasible options.
Photo books are especially popular with wedding and portrait photographers because you can hand a book to your clients any time you meet with them. Not only will they get a more personal look at your photos, but theyll also get a preview of what they can expect when they order prints or books from you.
Its ideal to have a separate portfolio for each genre of photography you work in, but purchasing several high-quality photo books can be expensive. If this is a concern for you, theres an alternate solution you might be interested in.
Sort of like a luxury binder, a screw-portfolio allows you to add and subtract pages so your portfolio is always up to date and can be anything you need it to be at any time.
While the cost of a quality screw-post portfolio is likely to be more expensive than a single photo book, youll only need to buy one.
Your portfolio should do more than simply contain beautiful photos it must also be relevant to its stated intent.
Make sure you show your best work and make sure all those images work well together. And remember, a good portfolio should flow not only in terms of theme but also orientation (dont make the viewer constantly have to flip from landscape to portrait).
Creating a portfolio will take considerable time and effort but, done well, you will find that it serves as an indispensable asset to your professional aspirations.
6 Websites To Help You Create Your Photography Portfolio
Thinking About An Online Portfolio, Heres A Quick Look At Adobe Portfolio
How Creative Writing Can Improve Your Photography Portfolio
Putting Together a Photography Portfolio It Really DOES Matter How You Do it
Jason Little is a photographer (shooting macros, portraits, candids, and the occasional landscape), writer, and music lover. You can see Jasons photography on hisWebsiteor hisInstagram feed.
Save my name, email, and website in this browser for the next time I comment.
Ariana Grande Sued by Photographer for Sharing His Photos on Instagram Without Permission
Use Older Versions of Adobe CC Programs and Get Sued in Court, Letter Warns Subscribers
Adobe Discontinuing Access to Older Versions of Photoshop and Lightroom
You Can Finally Appeal Blocked Posts on Instagram
Photographer at Center of National Geographic Milky Way Photos Controversy Speaks Up
Superpower: Samsung Unveils First Ever 64MP Smartphone Sensor
FAA Sees Massive Growth in the Consumer Drone Market
National Geographics Milky Way Photo Elicits Internet Accusations of Photoshop Fakery
About Us:You can read allabout Light Stalking and the people behind it here.