MAKING MONEY: The most popular piece Ive published in 40 years of writing these Letters was entitled, Rich Man, Poor Man. I have had dozens of requests to run this piece again or for permission to reprint it for various business organizations.

Making money entails a lot more than predicting which way the stock or bond markets are heading or trying to figure which stock or fund will double over the next few years. For the great majority of investors, making money requiresa plan, self-discipline and desire. I say, for the great majority of people because if youre a Steven Spielberg or a Bill Gates you dont have to know about the Dow or the markets or about yields or price/earnings ratios. Youre a phenomenon in your own field, and youre going to make big money as a by-product of your talent and ability. But this kind of genius is rare.

For the average investor, you and me, were not geniuses so we have to have a financial plan. In view of this, I offer below a few items that we must be aware of if we are serious about making money.

One of the most important lessons for living in the modern world is that to survive youve got to have money. But to live (survive) happily, you must have love, health (mental and physical), freedom, intellectual stimulation and money. When I taught my kids about money, the first thing I taught them was the use of the money bible. Whats the money bible? Simple, its a volume of the compounding interest tables.

Compounding is the royal road to riches. Compounding is the safe road, the sure road, and fortunately, anybody can do it. To compound successfully you need the following: perseverance in order to keep you firmly on the savings path. You need intelligence in order to understand what you are doing and why. And you need a knowledge of the mathematics tables in order to comprehend the amazing rewards that will come to you if you faithfully follow the compounding road. And, of course, you need time, time to allow the power of compounding to work for you. Remember, compounding only works through time.

But there are two catches in the compounding process. The first is obvious compounding may involve sacrifice (you cant spend it and still save it). Second, compounding is boring b-o-r-i-n-g. Or I should say its boring until (after seven or eight years) the money starts to pour in. Then, believe me, compounding becomes very interesting. In fact, it becomes downright fascinating!

In order to emphasize the power of compounding, I am including this extraordinary study, courtesy of Market Logic, of Ft. Lauderdale, FL 33306. In this study we assume thatInvestor (B)opens an IRA at age 19. For seven consecutive periods he puts $2,000 in his IRA at an average growth rate of 10% (7% interest plus growth). After seven years this fellow makes NO MORE contributions hes finished.

A secondinvestor (A)makes no contributions until age 26 (this is the age when investor B was finished with his contributions). Then A continues faithfully to contribute $2,000 every year until hes 65 (at the same theoretical 10% rate).

Now study the incredible results. B, who made his contributions earlier and who made only seven contributions, ends up with MORE money than A, who made 40 contributions but at a LATER TIME. The difference in the two is that B had seven more early years of compounding than A. Those seven early years were worth more than all of As 33 additional contributions.

This is a study that I suggest you show to your kids. Its a study Ive lived by, and I can tell you, It works. You can work your compounding with muni-bonds, with a good money market fund, with T-bills or say with five-year T-notes.

This may sound naive, but believe me it isnt. If you want to be wealthy, you must not lose money, or I should say must not lose BIG money. Absurd rule, silly rule? Maybe, butMOST PEOPLE LOSE MONEYin disastrous investments, gambling, rotten business deals, greed, poor timing. Yes, after almost five decades of investing and talking to investors, I can tell you that most people definitely DO lose money, lose big time in the stock market, in options and futures, in real estate, in bad loans, in mindless gambling, and in their own business.

In the investment world the wealthy investor has one major advantage over the little guy, the stock market amateur, and the neophyte trader. The advantage that the wealthy investor enjoys is that HE DOESNT NEED THE MARKETS. I cant begin to tell you what a difference that makes, both in ones mental attitude and in the way one actually handles ones money.

The wealthy investor doesnt need the markets because he already has all the income he needs. He has money coming in via bonds, T-bills, money market funds, stocks and real estate. In other words, the wealthy investor never feels pressured to make money in the market.

The wealthy investor tends to be an expert on values. When bonds are cheap and bond yields are irresistibly high, he buys bonds. When stocks are on the bargain table and stock yields are attractive, he buys stocks. When real estate is a great value, he buys real estate. When great art or fine jewelry or gold is on the give away table, he buys art or diamonds or gold. In other words, the wealthy investor puts his money where the great values are.

And if no outstanding values are available, the wealthy investors wait. He can afford to wait. He has money coming in daily, weekly, monthly. The wealthy investor knows what he is looking for, and he doesnt mind waiting months or even years for his next investment (they call that patience).

But what about the little guy? This fellow always feels pressured to make money. And in return hes always pressuring the market to do something for him. But sadly, the market isnt interested. When the little guy isnt buying stocks offering 1% or 2% yields, hes off to Las Vegas or Atlantic City trying to beat the house at roulette. Or hes spending 20 bucks a week on lottery tickets, or hes investing in some crackpot scheme that his neighbor told him about (in strictest confidence, of course).

And because the little guy is trying to force the market to do something for him, hes a guaranteed loser. The little guy doesnt understand values so he constantly overpays. He doesnt comprehend the power of compounding, and he doesnt understand money. Hes never heard the adage, He who understands interest earns it. He who doesnt understand interest pays it. The little guy is the typical American, and hes deeply in debt.

The little guy is in hock up to his ears. As a result, hes always sweating sweating to make payments on his house, his refrigerator, his car or his lawnmower. Hes impatient, and he feels perpetually put upon. He tells himself that he has to make money fast. And he dreams of those big, juicy mega-bucks. In the end, the little guy wastes his money in the market, or he loses his money gambling, or he dribbles it away on senseless schemes. In short, this money-nerd spends his life dashing up the financial down-escalator.

But heres the ironic part of it. If, from the beginning, the little guy had adopted a strict policy of never spending more than he made, if he had taken his extra savings and compounded it in intelligent, income-producing securities, then in due time hed have money coming in daily, weekly, monthly, just like the rich man. The little guy would have become a financial winner, instead of a pathetic loser.

The only time the average investor should stray outside the basic compounding system is when a given market offers outstanding value. I judge an investment to be a great value when it offers (a) safety; (b) an attractive return; and (c) a good chance of appreciating in price. At all other times, the compounding route is safer and probably a lot more profitable, at least in the long run.

Mr. Russell was the editor ofDow Theory Letters

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